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Facebook Ads: The Fundamental Mechanics
Welcome To The Course
A Welcome From Renaldo (2:40)
We Are Selling To The Buying Radar [whiteboard] (8:57)
Special Module 1: The Fundamentals of Advertising
spm1.1 - AD Terms [whiteboard] (8:49)
spm1.2 - A Funnel [whiteboard] (14:43)
spm1.3 Tracking & Testing [whiteboard] (11:51)
spm1.4 - What To Track [whiteboard] (4:50)
Module 1 - Getting Started: Facebook Business Manager
m1.1 - Business Manager (1:44)
m1.2 - Navigating Business Manager (2:46)
m1.3 - Creating Ad Accounts (2:20)
m1.4- Adding People (2:08)
m1.5- Adding Pages Through Business Manager (0:53)
Module 2 - Facebook Business Page Setup
m2.1 - Setting Up A Facebook Page (5:16)
m2.2 - Adding a banner (2:15)
m2.4 - page info (3:12)
m2.3 - tabs overview (4:20)
Module 3 - Building Your First Campaign
m3.1 - Campaign Structure [whiteboard] (7:30)
m3.2 - Campaign Objectives [whiteboard] (11:17)
m3.3 - Power Editor Overview (2:22)
m3.4 - Creating A Campaign (1:52)
m3.5 - Creating An Adset (18:34)
m3.6 - Creating An Advert (11:35)
m3.7 - Editing Existing Campaigns In Power Editor (4:02)
Special Module 2 - Working With Images
spm2.1 - Picture Rules In FB (1:57)
spm2.2 - Where to Find Pictures (3:03)
spm2.3 - Editing Images Perfectly (8:54)
Module 4 - Research Tools
m4.1 - Research Tools- Graph Search [whiteboard] (4:20)
m4.2 - Research Tools- Audience Insights [whiteboard] (1:05)
m4.3 - Facebook Graph Search (6:13)
m4.4 - Audience Insights (10:03)
Module 5 - Custom Audiences
m5.1 - Custom Audiences [whiteboard] (5:57)
m5.2 - Custom Audiences - Customer List (3:19)
m5.3 - Custom Audience - Website Visits (3:59)
m5.4 - Lookalike Audience (3:59)
Module 6 - The Facebook Pixel
m6.1 - Facebook Pixel Principle [whiteboard] (4:18)
m6.2 - Facebook Pixel Events [whiteboard] (11:43)
m6.3 - Custom Conversions [whiteboard] (4:11)
m6.4 - installing the facebook pixel (3:15)
m6.5 - standard events ecommerce (4:34)
m6.6 - standard events wordpress (3:47)
m6.7 - Creating Custom Conversions (6:50)
m6.8 - tracking your events (5:37)
Module 7 - Reporting
m7.1 - Reporting Principles [Whiteboard] (5:24)
m7.2 - Facebook Reporting: The Performance Tab (7:47)
m7.3 - breakdown tab (8:30)
m7.4 - advanced reporting (5:23)
Module 8 - How To Write A Good Ad
m8.1 - How to write a good ad [whiteboard] (11:49)
Module 9 - The Rinse & Repeat Strategy
m9.1 - The Rinse & Repeat Strategy [whiteboard] (9:45)
m9.2 - Rinse & Repeat Strategy (14:12)
Module 10 - Facebook Ads For Ecommerce
m10.1 - Facebook Ecommerce Principles [whiteboard] (3:56)
m10.2 - product catalog intro (1:40)
m10.3 - product catalog integration (7:07)
m10.4 - creating a product catalog ad (8:06)
m10.5 - creating a product set (category) (1:49)
Module 11 - Building An Evergreen Campaign
13.1 - Principles of an evergreen campaign (7:50)
13.2 - Creating dynamic audiences
13.3 -Integrating your audience into a campaign (3:51)
13.4 - Labelling your campaign (3:03)
Module 12 - Outsourcing Facebook Ads
m12.1 - How To Outsource [whiteboard] (8:55)
m12.2 - diagrammatic brief (3:41)
m12.3 - adding to business manager (3:02)
m12.4 - directing (5:58)
m12.5 - sharing images (3:37)
m4.2 - Research Tools- Audience Insights [whiteboard]
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